Social Media for Business
Social Media for Business
Hi! I am Sehajpreet Kaur and this is my and my friend Loveleen’s blog. Lately, we are studying at Sheridan College and have been given an assignment for my Business Communication class. We have chosen the subject of “Social Media for Business” for my assignment. So, if you have any questions about the use of social media for a business like – which social media application you should use or you should invest in all of them? You will get your answers here!
But before proceed to the various social media applications in-depth, we will talk about social media as a whole.
I found this information on a website and think its useful:
“81% of the US population has at least one social media profile, and over half have two or more.” (Top 10 Social Media Sites for Business, 2019)
A great percentage of population is using social media which can be beneficial for the businesses. You can invest in any of these sites and can reach large number of consumers which is may be difficult otherwise with the little cost. They are not just using it for using the social media, but they are using it for purchasing.
For example, 70% of the customers have used Facebook to make their purchases. More than 90% of the consumers use Pinterest to purchase their products. Apart from this, 70% of the buyers are happy with their purchases from the social media, the give their positive reaction towards this and recommend this to their near and dear ones – which can make your brand name more popular and can help to grow (Top 10 Social Media Sites for Business, 2019).
Business Marketers look for various kinds of social media to promote their product social media and they also use it to target their audience. I found the following information on a website and think it is useful:
“Social Media will help you to build up the loyalty of your current customers to point that they will willingly, and for free, tell others about you” (What are Different Types of Social Media, 2018).
It means that social media companies can make your customer loyal by providing them adequate information about their product, their services, and their benefits. Not only this, but they will share the information with their friends, relatives, and knowns (What are Different Types of Social Media, 2018).
Top social media sites
Facebook is on the number one position in the list of social media applications for business. Facebook is the most widely used platform with 2.41 billion active users that uses it daily. Facebook will make a huge difference in your goals whether it is brand awareness, online conversation with the customers or lead generation, when is used properly (Top 10 Social Media Sites for Business, 2019)
The reason why it is the topmost used site is that it is used by a large number of people of every age group so any business can find their target market on it. Facebook advertising is a good way to promote the product within and outside the country (Top 10 Social Media Sites for Business, 2019).
Facebook Messenger
Whether Facebook Messenger is a part of Facebook, but you have to download it separately as it has some additional features that Facebook don’t have. It comes on number three on the list of social media for business.
Facebook Messenger allows the user to send direct messages to others and this gives additional benefit to businesses to extends their business pages. As it is a part of the Facebook, it has the same access to the Facebook’s page and users, which is a great advantage for you!
Facebook’s advertising campaigns are specifically developed for Facebook Messenger. When an individual click on your ad he/she will be prompted to use Facebook Messenger with your page and when the person does so, your page can follow up with them in messages. Apart from this, you can also set an automated message for your business page and when will message you on your page, Facebook Messenger can send an automatic message back to them, which you have created.
Instagram is third on the list of social media for business. It is owned by the same person who owns Facebook. It has 5 million daily active users. I found this information useful from a website:
“CEO of Facebook saw so much potential in the platform and the benefits of the instagram that he bought it out just 18 months after it launched for $1 billion, and the platform has continued to grow since” (Top 10 Social Media Sites for Business, 2019) .
On Instagram you can share posts easily that include pictures and videos. This is advantage for your business as people remember 80% of what they see.
Pinterest is useful for the businesses that falls in creative industry and is much likely to be used by women. It has 291 million daily active users out of which 81% are women (Top 10 Social Media Sites for Business, 2019).
The top searches on the Pinterest are about food recipes, lifestyle articles, wedding inspiration and outfit ideas (Top 10 Social Media Sites for Business, 2019).
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Social Media for Business 
